The Full Story

About Content

I transform abstract brand values and product benefits into vivid, emotionally resonant narratives that connect with audiences. Whether I’m conceiving a high‑concept film script, penning punchy social‑media hooks, or writing immersive product descriptions, my process always begins with empathy: understanding how people think, feel, and dream. From there, I weave together storytelling structure, persuasive language, and cultural nuance—often in two languages—to craft copy that not only informs but inspires action. Over eleven years, I’ve partnered with cross‑functional teams to deliver campaigns for luxury goods, automotive marques, real‑estate developers, and lifestyle brands, always ensuring that every headline, voice‑over cue, and tagline serves a single purpose: to make a message both memorable and unmistakably true to its brand.